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Colt 45, 1970s
Colt 45 malt liquor became one of the most recognizable beer brands of the era, and this vintage ad uses a simple visual gag to make the product stand out. The can and glass are shown upright, while the slogan “Bottoms up.” is printed upside down beneath them.
The bold blue background, oversized product photography, and minimal copy give the ad a clean, graphic look that feels very different from many busier beer advertisements of the period.
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