This 2007 Campari ad features Salma Hayek as part of the brand’s Hotel Campari campaign, pairing old-world luxury with a deliberately theatrical sense of glamour. Hayek is framed between two uniformed attendants in vivid red, while the bottle and cocktail are worked directly into the scene instead of being isolated as simple product shots.
The styling feels closer to a fashion editorial or film still than a traditional liquor advertisement, which was a big part of Campari’s image during this period. The deep black dress, hotel-service setting, and saturated red accents all reinforce the brand’s long association with sophisticated, highly stylized European advertising.
Browse more vintage pop culture, media, fashion, advertising, and collectibles in our store – and search “Salma Hayek,” “Campari,” or “Hotel Campari” to see if this item or related pieces are currently available.