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This 1993 Trojan ad uses an unusually stripped-down approach for a sexual-health product. The line “It doesn’t feel as good” is answered with the blunt “GET REAL,” shifting the focus away from fantasy and toward reassurance, responsibility, and reduced risk.
That tone fits the early 1990s, when condom advertising was increasingly shaped by public discussion around HIV/AIDS, safer sex, and sexual health. Rather than relying on glamour or innuendo, this ad keeps the design stark and direct, with the green Trojan package supplying the only real burst of color.
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