Early Times Bourbon Whiskey (1969)

Early Times “The Pussycat,” 1969

This 1969 Early Times bourbon ad promotes a cocktail called The Pussycat, made with Early Times whiskey and a packaged “Instant Pussycat Mix.” The drink was described as an orange-sweet sour, and the ad plays heavily on the name with the headline “I thought I saw a Pussycat” and a cat-tail visual worked into the glass.

It’s a very late-’60s example of novelty cocktail advertising, combining bright product photography, playful copy, and a ready-mix concept aimed at making mixed drinks easier to prepare at home.

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