The Bradley GT was one of the more distinctive kit cars of the 1970s, combining dramatic sports-car styling with Volkswagen mechanicals underneath. This 1976 ad leans directly into that contrast with the headline, “Volkswagen was right. Ugly is only skin deep,” pitching the fiberglass-bodied Bradley as a way to keep the economy and durability of a VW while giving it a much more exotic look.
Kit cars had a real moment in the 1970s, especially among enthusiasts who wanted something visually unusual without paying exotic-car prices. The Bradley GT fit that culture well with its low profile, gullwing-style doors, and unmistakably period fiberglass design. Ads like this capture both the do-it-yourself car culture of the era and the optimism around transforming familiar mechanical platforms into something much more dramatic.
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